Skip to main content

Posts

The Anastasia Beverly Hills Subculture Palette Leak - a PR Perspective

If you're reading this, the odds that you are a makeup addict are pretty high. Why else would you be reading about the leak of a niche brand's palette?

Product leaks are a double edged sword. Exciting for consumers- but a nightmare for industry professionals. Yesterday (Monday May 15th in the year of our Lord 2017), someone on Reddit posted a picture of the Subculture palette- or what Norvina called the spicy sister of the Modern Renaissance Palette.

@AlexisMurphyMUA@ABHcosmetics there is a second one, it's not called MR but it's her spicy sister 🙃 — norvina (@norvina1) March 10, 2017
Very quickly makeup addicts across the globe collectively lost their minds in excitement. I mean look at that thing, its beautiful. The original post (which has now been deleted) was picked up by the much abhorred and loved beauty blogger Trendmood and published, leading to backlash swifter than Kim Kardashian's exposure of Taylor.. well Swift.

Trendmood has gotten heat a few times i…

Beauty Guru Chat BOYCOTTING BRANDS/ EVIE BLENDER /Jaclyn Hill x Morphe Palette & More

I love YouTube. Videos of cats, vine compilations, recipes, yoga, makeup tutorials, beauty reviews you name it and I've probably watched it. I've decided to start a new series on my channel where I talk about beauty guru news- in a non-salacious gossipy way! I hope you all enjoy- let me know what you think and don't forget to vote in the poll!




xsparkage https://www.youtube.com/user/xsparkage
shea moisture controversy https://www.youtube.com/watch?v=9wcI3bmI844

Starting An Indie Makeup Company

I wrote this months ago on the eve of launching my indie makeup company: Squash Beauty, but decided to share it today with you lovely blog readers.
Every step of starting my own indie makeup company has been challenging- sourcing ingredients, creating amazing makeup, photographing said makeup, figuring out labeling, creating a website, marketing the business, pricing items so that I don't go bankrupt, figuring out shipping, selecting a soft launch date etc..
For those of you reading this and are also entrepreneurs, Hello and oh my gosh what have we gotten ourselves into? This is a lot of work! Despite the torturous existence that is the life of an entrepreneur, I wouldn't trade the long nights, early mornings, failed projects, and disappointing setbacks for anything. The last year of researching and developing the starting line of Squash Beauty has been an absolute blast and I'm so excited to be able to share that with the world on September 16th.
If you're wondering…

Covering Hyperpigmentation and Acne Scarring with Makeup

If you are a woman of color, you may experience dark spots as a result of past pimples and regions of darkness on your skin. I decided to film how I use makeup to cover my hyperpigmentation and dark spots.




Hatomugi Skin Conditioner decanted into spray bottle - I use this to hydrate my cleansed skin, which tends to be quite dry. It also contains ingredients which can help heal hyperpigmentation and acne scarring.Stratia Liquid Gold My current favorite moisturizer, Liquid Gold is incredible. Hydrating but not overly greasy, this thin emulsion has quickly helped repair my moisture barrier.Vaseline- I use Vaseline to seal in the moisturizing goodness of Liquid Gold and Hatomugi Skin ConditionerL'Oreal Total Cover Foundation Cocoa 312 This new foundation is semi- controversial, people either love it or hate it. I think it's alright, albeit a bit too matte for my dry skin, when mixed with the concealer below however, the coverage is perfectly full and the finish nice and satin (in b…

Cosima Key Perfume Reviews

I ordered 3 samples on their opening day and Jen graciously provided me with four extras. I love perfumes and scents, but I am definitely a indie novice. I'll be sharing my first impressions as well as my husband's thoughts and ratings.  

Feral Cosima Key: Potent and animalistic! Not for the faint of heart, this scent is raw and smutty. Amber, ambergris accord, honey, rose musk, sandalwood, and beeswax.
Husband: Spicy, slightly masculine, but also floral. 4 out of 5.
Me: Feral smells like a combination of sweet spiced rum and a hint of bourbon. Overall, I enjoy it but I wouldn’t buy it in it’s full size. 3 out of 5.
Sparkle Cosima Key: A gleaming, crisp fragrance. Clean cotton, sweet pea, lilac, and saffron threads. Husband: Fresh and sugary. 3 out of 5.
Me: Floral laundry detergent. I love clean scents and the combination of floral notes really enhances this perfume oil. I could definitely this being an everyday scent for me. 5 out of 5.
Reflection Cosima Key: A watery and ethereal ble…

Makeup Bag Monday #3 Stila, Covergirl, Kat Von D

As I stated last week, I'm in the process of moving this week, so I didn't want to commit to too much product testing. I am exhausted! Buying a house is a time consuming task. Thankfully, we've closed on our house (yipee!) and as of tonight, we'll be all moved in. As for makeup reviews:


Stila Perfect Me Perfect Hue Palette in Tan/Deep $39
Wowza! This is my first Stila palette, but it won't be my last. Every shade in this palette is highly pigmented, easy to blend and long-wearing. I am a huge fan of neutral tones and this palette did not disappoint. If you're in the market for new eyeshadows, check out Stila! This is my new favorite multi-purpose palette.














CoverGirl the De-Puffer Eye Concealer with Olay $13
I purchased the medium/deep shade which seems to be impossible to find online. I picked mine up from my local CVS but anyway, onto the review. This concealer is highly moisturizing, easy to spread, and offers a sheer to medium coverage. The metal applicator is …

Makeup Bag Monday #2

Last week I started Makeup Bag Monday - inspired by Serein Wu's series- on my blog and YouTube channel.
Makeup Bag Week 1 All of the items I've used this past week were drugstore.
Hard Candy Sheer Envy Dark Spot Correcting Primer $8 This definitely doesn't correct my stubborn dark spots, but I love that it provides a boost of hydration and radiance before my foundation.
Covergirl Ready Set Gorgeous Fresh Complexion Foundation $9 I've been searching for a holy grail drugstore foundation and it was hiding in my makeup collection all along. This provides a medium buildable coverage and a natural finish. This oil-free foundation wears all day if you set it with a powder and its extremely affordable too!  Superstay Better Skin Concealer by Maybelline $9 I wish I could love this, its long-wearing, full coverage, and doesn't crease under my eyes, Unfortunately the deepest shade (deep) is still too light for my taste so I can't wear it without adding some contour to coun…