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Showing posts from February, 2017

Starting An Indie Makeup Company

I wrote this months ago on the eve of launching my indie makeup company: Squash Beauty, but decided to share it today with you lovely blog readers.
Every step of starting my own indie makeup company has been challenging- sourcing ingredients, creating amazing makeup, photographing said makeup, figuring out labeling, creating a website, marketing the business, pricing items so that I don't go bankrupt, figuring out shipping, selecting a soft launch date etc..
For those of you reading this and are also entrepreneurs, Hello and oh my gosh what have we gotten ourselves into? This is a lot of work! Despite the torturous existence that is the life of an entrepreneur, I wouldn't trade the long nights, early mornings, failed projects, and disappointing setbacks for anything. The last year of researching and developing the starting line of Squash Beauty has been an absolute blast and I'm so excited to be able to share that with the world on September 16th.
If you're wondering…